LunaJoy, a women-focused mental health platform, needed a digital experience that balanced expertise with warmth and support. Its website lacked intuitive navigation, personalization, and content addressing diverse needs, hindering trust and engagement. The challenge was to design an empowering platform offering accessible, tailored resources to foster connection and support.

The goal was to create a welcoming, resourceful website offering mental health support tailored to women’s needs. It needed accessible content on the female life cycle, personalized tools like assessments and curated articles, and a comforting, professional design. The aim was to build trust, foster community, and provide users with empathetic, reliable wellness resources.

The project began with user research to understand LunaJoy’s audience, focusing on mental health concerns and preferences. A calming color palette, clean typography, and gentle animations created a soothing design. Clear navigation, expert content, interactive tools, and a supportive community space fostered engagement. The redesign balanced information with compassion, empowering women to prioritize their well-being.